Facebook turns messenger into a shopping platform.

Written: September 14, 2015

Facebook last week formed partnerships with two retailers — online apparel site Everlane and flash sale site Zulily — to let them use its messenger platform as a customer service tool.

Through integration with ZenDesk, retailers can have “personal, real-time conversations,” with customers through the standalone messaging app, according to Facebook.

By using the instant messaging app, retailers will be able to connect with customers, sending personalised updates on order confirmation, shipping delivery times and receipt confirmation.

The chat service will allow online stores to be available to customers in a more “personal way”, offering retailers the opportunity to increase sales as they will be able to provide an interactive service tailored to the customer.

Retailers will be able to keep their service personalised with our bespoke integrated labels.

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