Ann’s Cottage


Ann’s Cottage are a Cornish based surf shop that sells top brands like Oakley, Billabong, Reef, DC and Animal.

They formed in 1978 and have continued to go from strength to strength with their well-established shops and the launch of their fantastic website. Ann’s Cottage are now one of the most recognised and fastest growing brands in the South West.


As more orders were being placed the operation was being tested and stretched to far greater extremes. The warehouse team took the opportunity to evaluate the picking, despatch and returns process. Ann’s Cottage wanted to implement a new despatch process that was streamlined, future proofed and easy to implement. The challenges were:

  • Mismatched labels to invoices
  • Multiple forms and labels for a single order
  • Unbranded despatch notes.


Forms Plus worked with the team to recommend a despatch note with an integrated address label and returns label. It had to work with their existing website and order management system and suitably represent the leading surf clothing brand that Ann’s Cottage has now become. The benefits they now enjoy are:

  • Fully branded despatch notes
  • Address label to help correctly match the courier labels
  • Slicker despatch process with fewer mistakes.


Ann’s Cottage have now successfully implemented the despatch notes with the warehouse manager stating “I don’t
know how we managed before the new forms”. The process is cleaner and the orders look more professional, especially when combined with their smartly branded bags.

Ann’s Cottage customers now know from the despatch notes, bags and swing tags exactly where they ordered from. More importantly, they know exactly who to go back to next time.

“I don’t know how we managed before the new forms”