Printed materials can really drive up your profits – are you making the most of yours?
Any e-commerce retailer knows why they have to include despatch notes, invoices, returns forms and the other paperwork that accompanies any order. Getting these materials right speeds up packing and despatch, ensures your returns department runs efficiently and means the order travels from your distribution centre to the customer without any issues.
What you may not have considered is just how much else your despatch paperwork can do for your business. Here are just a few examples of how you can make the most of your print.
If you sell on Amazon, Ebay, Etsy, Trouva or any of the other Marketplaces, your customers may well not be aware of your own actual brand. As far as they are concerned, they simply ordered their widget “from Amazon” – which means that if someone asks them where they got it, Amazon will get the recommendation. If they need another, they’ll go back to Amazon and won’t necessarily choose you as the supplier next time. Adding your branding to your despatch notes, even something as simple as just your logo and website address, makes it very clear who they have ordered from, who to go to next time and who they should recommend.
As an online retailer, promotions will be core to driving your sales and bringing back customers. Why not use your despatch note to highlight your current offers? You could update these regularly, with promotions such as a product of the month. You might prefer to keep things simple, perhaps with 10% off your next order, or 10% off a friend’s first order. Promotions like these can easily be incorporated into your Forms Plus print.
“Do you want fries with that?” Well, maybe not fries but chances are there is something else your customer might be interested in hearing about from your product offer. Those messages could easily be incorporated onto your invoices or despatch paperwork. (While we’re talking about that, have you seen our new Packaging range? )
Simple Returns Process
Research shows that a quick and easy returns process is crucial to bringing in customers. 96% of shoppers say they would be more likely to buy again from a retailer who offers an easy returns process Whether or not your customer ends up returning the order they’ve just received, showing on your paperwork that to do so would be quick and straightforward means they are more likely to shop with you again.
Advertising is expensive. Finding new customers takes time and lots of money. Making sure that people who have bought from you before are following your Social Media channels opens up the way for you to tell them about new products, highlight special offers and build their loyalty with your brand. Including your Social Media channels on your order paperwork is an easy and cheap way to make sure they know where to find you to keep in touch. You could also use it to encourage customers to leave reviews.
These are just a few ways that your print can drive up profits. Aside from the obvious improvements to your despatch process and ticking the boxes you need to tick to get your products to their new owners reliably, you can see there is so much more your paperwork can do for you. Get in touch with the team at Forms Plus today and we can help you get started with making the most of your print.